Lipstick Websites – Top Ten

Advertise on Top Site List Planet

Looking for a new lipstick?

It is not surprising that there are plenty of websites where shoppers can purchase lipstick. There are even ones that appear to have incredible pricing. As with most online shopping, care must be taken to be sure the company is legitimate and reputable. Besides the normal generic online shopping sites such as and eBay, the following 10 websites are popular for shopping online for lipstick. They are listed in order of their Alexa traffic rating score.


lipstick 1


1. Sephora:

Global Alexa Rating: 1,598

Sephora is a well-known company dealing with many different personal-care items. The website is well-organized into categories such as makeup, skin care, fragrance, bath and body, males, hair and gifts. Lipsticks, as well as other products for the lips, are located under the makeup category. The lips section includes lip sets, lipstick, lip gloss, lip plumper, lip stain, lip liner, lip balm, and lip brushes. A nice feature on the website is their top lip picks. With that, one can shop by shades, by finishes or by lip-nail-cheek trio. The website also includes information on trends and gives makeup advice. They often offer specials such as free samples with purchase and free shipping.


lipstick 2


2. Light in the Box:

Global Alexa Rating: 1,613

This website is a global shopping network covering everything from health & beauty to electronics. In order to shop for lipstick, go to the health & beauty section and then select lip makeup under the makeup supply subcategory. While they do not have a vast selection of lip makeup, the prices are quite good. They also offer special deals from time to time, such as free shipping and flash sales. While the site will not likely cover all one’s lipstick purchasing needs, it can be useful for some discounted shopping.


lipstick 3


3. Drugstore.Com:

Global Alexa Rating: 3,489 is also a website that carries plenty of different products – over 80,000 in fact! They offer tons of customer extras including free shipping, customer reviews, 5% back, auto reorder and instant coupons. They often have products for sale that offer a special bonus. To get to the lipstick section go to the beauty category, then select makeup & accessories and then finally select lips. Pricing is pretty good on this website and there is a really good selection as well, including almost 1000 lipsticks, as well as other lip makeup options. Selection can be narrowed by brand, those on sale, all natural, top rated or top sellers.


lipstick 4


4. M•A•C Cosmetics:

Global Alexa Rating: 17,244

M•A•C Cosmetics can be found in a number of places, including M•A•C Cosmetics stores, Bloomingdale’,, and Macy’ in addition to this website. All online purchases enjoy free standard shipping or can be upgraded to 2nd day shipping for $5 or overnight shipping for $10. The website enables customers to purchase any of the M•A•C cosmetics including makeup for the eyes, lips and face as well as nail care, skin care and various tools. The website includes how-to videos that will educate and inspire. The site also offers a live chat option.


lipstick 5


5. E.L.F.:

Global Alexa Rating: 19,613

E.L.F. stands for eyes, lips and face, which is exactly what this website is about. Lipstick can be found under the makeup category and also includes gloss, liner, stain, sets and brushes. There is also a category called Mineral with offerings that are natural, with no parabens, no preservatives and no chemical dyes. Not to be missed is their beauty bundle option in which shoppers can sign up for a subscription plan in which they will receive a bundle of products at roughly half the cost. This can be done month-to-month or as six-month or one-year plans. A video on the website further explains how the beauty bundle works.

lipstick 6


6. Beauty.Com:

Global Alexa Rating: 22,421 is operated by the same company as, but specializes specifically in skin care, makeup, fragrance, hair care and bath & body. The website operates much the same way with the same wide variety of lipsticks and other lip colorings. Deciding which website to use will be personal choice and it is likely the reason gets a bit more traffic is because shoppers can purchase other things while they are buying their lipstick and other makeup. The same customer benefits exist on that are on


lipstick 7


7. L’Oréal Paris:

Global Alexa Rating: 28,712

L’Oréal Paris is a total beauty care company with many internationally renowned products. The website gives plenty of inspiration for looking one’s best with articles, a beauty library and other tools. Lipstick and other lip products can be found as a subcategory of the makeup category. A nice feature of the website is that you can input your current brand product to learn what the equivalent L’Oréal product is. It will not only provide a product with the same characteristics, but also the closest shade.


lipstick 8


8. bareMinerals:

Global Alexa Rating: 39,534

bareMinerals and Bare Escentuals are relative newcomers to the stage with bareMinerals being launched in 1995. Its popularity came quickly with it becoming the # 1 selling brand on QVC in 2001. Their products continue to win awards each year. The lip products can be found in the makeup category on the website. With over 70 products and collections, it should be easy to find the perfect lip colors to complete one’s beauty collection. Those looking for bargains should check out the last chance section.


lipstick 9


9. Maybelline:

Global Alexa Rating: 52,320

Very few people have missed hearing about Maybelline. In fact, their marketing jingle is one of the most recognized in the market, “Maybe she’s born with it. Maybe it’s Maybelline.” The website includes a section of what’s new as well as makeup videos that can prove most useful. Their lip products can be found under the category makeup products. Their lip makeup is further categorized by lip balm, lip color, lip gloss and lip liner. Once one of these categories is selected, one can filter the search by benefit such as moisturizing, long wearing, shine and hydrating. These tools make it easy to find the perfect product for one’s needs.


lipstick 10


10. Covergirl:

Global Alexa Rating: 61,899

Covergirl is also a well-known cosmetics company. It is part of the Proctor and Gamble family. The website offers a live chat option from 12 PM to 9 PM EST in which shoppers can get advice and tips from specially trained Covergirl beauty consultants. The lip products can be found on the website in the products category. Makeup tips can be found in the tips section. Another beneficial feature on the website is the ability to go to the discounted products section in order to find the closest shade and formula for a product that is no longer available.


These 10 websites were chosen keeping in mind that most buyers of lipstick are also looking for other beauty products. While some are companies selling just their products, others carry a variety of manufacturers. Taking advantage of more than one of these sites will enable adding variety to one’s collection of lipsticks if that is their goal. Most of the sites also give advice and instruction into using lipstick and other makeup. This can be a great tool both for those new to makeup and to those desiring to learn the newest techniques.





Post navigation

Sign up to be notified of new articles on the Top Site List Blog